1986
Began direct imports from Thailand and launched Jin Huang Fragrant Rice, marking the start of our steady growth.
Our Company
About Us
In 1986, the Singapore government liberalised the rice import trade, allowing us to import directly from Thailand. That same year, we launched our first house brand, Jin Huang Fragrant Rice. With our commitment to quality and dependable service, the business steadily grew.
In the early 1990s, as living standards in Singapore improved, we introduced Golden Eagle Thai Fragrant Rice,
made from the finest grains in Northeastern Thailand.
Over the years, our product range has expanded to include brown rice, glutinous rice, short grain rice, and more, catering to evolving consumer preferences. Today, our rice is supplied to supermarkets, wholesalers, restaurants, caterers, ship chandlers, and minimarts, with selected products re-exported to regional markets.
Our brands are trusted by generations, backed by supply chain expertise that ensures reliable delivery and consistent quality. At every stage, we uphold our promise to be your trusted brand for quality rice—a value that continues to guide us in everything we do.
Our Company Timeline
Early 1990s
Introduced Golden Eagle Thai Fragrant Rice, make from premium grains in Northeastern Thailand.
2000s – Present
Expanded range to include brown, glutinous, and short grain rice, serving diverse customer needs locally and regionally.
Trusted by generations, we deliver consistent quality and reliable supply to every customer we serve.
